SEOUL / GANGNAM (1.CONSUMERISM) Bibiography: Measured Excess: Status, Gender, and Consumer Nationalism in South Korea.

This analysis of the ways in which South Korean economic development strategies have reshaped the country’s national identity gives specific attention to the manner in which women, as the primary agents of consumption, have been affected by this transformation. The essay also focuses on the argument that South Korean’s identity has been as much tied to notions of the future as rooted in a recollection of the past.

Nelson, L. C., 2000. Measured Excess: Status, Gender, and Consumer Nationalism in South Korea. New York: Columbia University Press.

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