SEOUL / Walkability as Covering Up Tool: Propaganda as a tool to promote walkability in public
When we argue walkability becomes a political tool for the Seoul government to cover up side effects, it is crucial for us to figure out how Seoul citizens were influenced. Seoul government treated people relation as a crucial component of the walkability project. The government launched a public campaign throughout the city, marketing all the citizens. Posters and banners with strong promotional slogans are used as propaganda to enhance the recognition of walkability project in public. In January 2018, a poster campaign was launched in Seoul subway station.  Poster with city map and small images of key walkability projects in Seoul centre including Seoullo 7017, Sewoon Sangga and the restoration of Dokseogung Palace and extremely positive slogan ‘잘 생겼다!’ which has the meaning of ‘Well Done!” and ‘Looking Good!’ could be found in the metro station [Figure 1], praising the citizens for their contribution to these walkability projects. At the same time, it spread the idea of the success of urban planning policy in making the city more beautiful and appealing.
Moreover, the Seoul metropolitan government established institutes, including Seoul Solution [Figure 2] and the Seoul Development Institute [Figure 3]. They published reports and studies on the advantages of walkability. No disadvantages will be mentioned or evaluated in these report and they are covered in the mainstream scholars. These reports have collaborated with global institutes including Centre for Liveable Cities in Singapore, which is a way for Seoul government to enhance the authority of the reports. With the promotion and biased researches, most of the people in Seoul start believing walkability is a job well done and thus side effects are covered up.
 Marieke Schmidt. “Shaping Seoul Employing Heritage in the Urban Regeneration Projects Seoullo 7017 and Again Sewoon” Asian Studies, Critical Heritage Studies, Leiden University, 2018, https://openaccess.leidenuniv.nl/bitstream/handle/1887/63787/Thesis%20Repository.pdf?sequence=1